The Hardy Orchid Society holds three whole day meetings a year. Two in the southern part of UK, one in the spring and one in the autumn, and one in the northern. The programme is included in the quarterly journal and on the website. A fee is charged for attendance, lunch can also be booked. Plant Show classes are held and the annual AGM is part of the programme as well as 4 lectures. Sales tables are available and charged for. In addition there is a Members Sales table with 10% of the proceeds going to the society.
Videos of the talks are then available in the members area of the website.

The most important thing is to have a good communication between the members

As the president of an orchid society for 20 years, my experience was to improve communication:
What really created strong relationship between the members was organising big orchid shows: first we started Swiss orchid shows and later, once we were very well trained, an EOCCE. For each event, we had a working team of approximately 15 members during 5 years of preparation, and the last year we added some 50 volunteer helpers, members, relatives, and friends. The result was: more members, more communication between them, new activities, and more income.
We organised trips to many WOC and EOCCE exhibitions, such as Japan, Brazil, Rome, London, Glasgow, Dresden, Hannover,
Later, when I organised the WOC in Dijon, part of my team and volunteers came from Switzerland. They were so happy to be part of a new challenge.
The society went from 30 members to 400 members in 15 years.

Creating traffic on your website

A simple way to create traffic on the website is to write an article on “How to care for Phalaenopsis”. In the Finnish Orchid Society this Google search phrase counts for 55% of the incoming traffic. Compared to this, the society name alone catches 21% of the visitors.

Serving the members through the Internet

The Internet is a strong competitor to orchid societies and it has a clearly contributed to the declining amount of members. It’s time to fight back with the same weapon. In the Finnish Orchid Society we organise member meetings generally only in Helsinki. It means that most of the members cannot participate the meetings personally. For many years, we have video taped the most interesting lectures. These can be watched on our website. As the communication techniques have advanced, we have now headed to Zoom-meetings, where the members can participate by texting comments and questions to the performers. This also allows the lecturer or the host of the meeting to locate physically anywhere in the reach of the Internet. Please, comment what kind of experiences and practises you have in your organisation.

Creating income

In the Finnish Orchid Society, we started to sell two types downloadable products in our webstore:
* a PDF article “How to care Phalaenopsis” for 3 Euros. This is a one click buy product.
* previous double and theme numbers of our memberships journal in PDF format for 6 Euros

Payments by integrated bank transfer

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