A black tulip, a true-blue Cattleya, a poppy-red Phalaenopsis – those are the usual dreams of flower breeders. But a fragrant Phalaenopsis?
“In flower breeding, fragrance is underestimated,” says Marc Eijsackers, marketing manager of Floricultura.
“Colour, shape, longevity, size and number of flowers, such properties of a new hybrid are easily presented in a catalogue. But how to present fragrance to our customers?” Yet, Floricultura took the challenge to breed for fragrance in Phalaenopsis with its AromorA series. Why and how did they do this?
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