A black tulip, a true-blue Cattleya, a poppy-red Phalaenopsis – those are the usual dreams of flower breeders. But a fragrant Phalaenopsis?
“In flower breeding, fragrance is underestimated,” says Marc Eijsackers, marketing manager of Floricultura.
“Colour, shape, longevity, size and number of flowers, such properties of a new hybrid are easily presented in a catalogue. But how to present fragrance to our customers?” Yet, Floricultura took the challenge to breed for fragrance in Phalaenopsis with its AromorA series. Why and how did they do this?

Gab van Winkel
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